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The whole is greater than the sum of its parts…

Posted 23 March 2023

Our recent rebranding exercise at UKPR Group, led us to collectively examine the business offering, how best to promote our work and how that is interpreted by our end users, i.e. our customers.

The conclusion we reached is that “The whole is greater than the sum of its parts” a much-used Aristotle quote and a perfect summation of the benefit our clients gain from utilising our tailored, turnkey provision for Fintech products and services.

Repositioning ourselves in the marketplace to better reflect our reputation, expertise and approach, this marketing exercise helped us to identify how we can best service, both existing clients and new business, by working collaboratively to offer a total solution, within the FinTech spectrum.

Connecting service with success

Our new brand was born from identifying our key messages and position as leaders within our field, whilst future-proofing the brand, with room for expansion.

Built around the concept of connections and emphasising UKPR Group’s role within our customers’ business journey, our new identity reflects the products and services we utilise in offering a bespoke, tailored solution.

Our new logo and coloured sub-marks represent our collective services; flexible, collaborative and directional, assisting our clients to progress within their own fields, by offering a fully supportive relationship of a bespoke manner, around our core values of trust, integrity and security – vital within the Fintech space.

A grid system and individual clusters reflect our core sectors: Terminal Services, KIF Services, Call Centre Services, Warehouse, Distribution & Bespoke Services

Paper Rolls & Peripheral sales and Printing Services, with an easy connection between each and all of those departments.

Our new identity and brand has not only clarified our positioning, objectives and values to our team but related our story to the world, demonstrated within our new website: https://ukprgroup.com/

To find out the multiple ways UKPR Group can help with a bespoke solution for your business, get in touch with our business development team: